Consolidated Papers, Inc. was a paper manufacturer headquartered in Wisconsin Rapids, Wisconsin. It was incorporated as the Consolidated Water Power Company in 1894. By 1902 the company expanded its operations to include the manufacturing of paper, changing its name to Consolidated Water Power & Paper Company. Over the next decade, the company's expansions included the acquisition of Biron Division in 1911 and Interlake Division in Appleton, Wisconsin, in 1916. The company constructed a hydroelectric plant and paper mill in order to manufacture tissue, waxing, and specialty papers. Coated printing papers, also called enamel papers, are specially finished, glazed papers used for such things as magazines, brochures, and corporate annual reports, as well as catalogs, newspaper inserts, and direct mailings. Beginning in 1938, Life magazine had their paper made only by Consolidated. Throughout the 1950s, Consolidated concentrated on the sale and production of its coated papers, launching a major national advertising program.
The above illustration dates from 1950.
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