Pulling the Viewer In

This Coca-Cola advertisement could only be accomplished by an illustrator in the mid-twentieth century. Today, this scene could be copied through photo-manipulation software or AI. But painting was the go-to medium for the illustrator who understood the human anatomy and had the faultless ability to capture everyday life and all that it entails in a composition that draws the viewer into the moment.

George Bernard Whitcomb (1920-48) was an American artist and illustrator from South Bend, Indiana, who earned a full scholarship to the Herron School of Art and Design in Indianapolis, securing his early promise. He worked as a commercial artist for Grauman Advertising in Chicago, creating some iconic full-page Coca-Cola ads seen in Life Magazine and Saturday Evening Post.

Due to his untimely death at twenty-seven from heart failure, accentuated by damage from childhood rheumatic fever, Whitcomb was buried three days later on his birthday. Understandably, records of his professional work are limited, and most online searches will default to another more famous Whitcomb artist, Jon (1906-1988).

Prospect Point

Based on this illustration by Saturday Evening Post's James Bingham (1917-1971) and the late Forties nondescript "make-believe" car, automobiles were once able to drive near the edge of Prospect Point at the American Falls of the Niagara River.

"Hey, buddy, you can't park there!"

Approximately where this car is pictured, cracks appeared on July 27, 1954, at the edge of the observation area, leading to the area being cordoned off. During the late afternoon of the next day, a massive rockfall occurred that forever changed the look of the falls. Reports describe motorists on Rainbow Bridge witnessing the collapse of approximately 185,000 tons of rock from the brink of the American Falls. To eliminate remaining hazards, the Niagara Frontier State Parks Commission conducted controlled blasts in August 1954.

The rockslide was the largest since 1931. The debris pile became a tourist attraction until it was removed by the U.S. Army Corps of Engineers in 1969. Automobiles are no longer allowed to drive onto Prospect Point itself. The parkway section within the state park was largely removed in the early 1980s to restore the landscape, further limiting vehicle access to the immediate brink. The site is a pedestrian observation area accessible via the Niagara Scenic Parkway and local streets, requiring visitors to walk to the viewing areas.

The Long and Quiet Road

The Natural Rubber Bureau Research Laboratory was a facility that conducted experiments in the 1950s to prove the viability of rubberized roads by embedding rubber in asphalt across the U.S. and Canada. The findings were published in the report “Stretching Highway Dollars with Rubber Roads” (1952). These studies demonstrated that such roads were longer-lasting, safer, slower to freeze, and less brittle below freezing than ordinary asphalt. The pavement provided better skid resistance and produced fewer cracks when compared to concrete, reducing maintenance costs for highway departments. 

The tests were part of a broader historical timeline of mixing rubber and asphalt dating back to the 1920s and earlier experiments in the Netherlands, confirming similar benefits. By 1954, the Bureau of Public Roads had also published laboratory studies evaluating various rubber powders, including those from scrap tires, styrene-butadiene rubber (SBR), and natural rubber, further validating the technology. 

Today, Rubberized Asphalt Concrete (RAC) is a noise-reducing pavement material that consists of regular asphalt concrete mixed with rubber made from recycled tires. It is currently used in many regions, though its use is not universal across America. While historically concentrated in warmer states like Arizona, California, Florida, Texas, and a couple of southeastern states, testing is expanding into northern regions of Washington, Colorado, and Missouri, with recent projects demonstrating improved durability and a quieter driving experience.

Note: Porous Elastic Road Surfaces are a type of low-noise pavement composed primarily of rubber granules, often from scrap tires, and mineral aggregates bound together with polyurethane resin rather than traditional asphalt. This composition creates a highly porous and elastic material that is even quieter, yet it faces challenges regarding durability and bonding.

Television Ratings: 1950s Part 4

A TOP 10 Nielsen ratings that charts changes over two seasons for selected popular shows of the 1950s. Check out my TOP 20 ratings charts (Parts 1-6) for the 1960s and (Parts 1-5) for the 1970s.

Wrapping up the 1950s, Westerns dominated the top 10 spots with the top three unwavering. Have Gun, Will Travel finished its run in top form. Wanted: Dead or Alive made its only appearance in its next-to-last season. The Danny Thomas Show remained solid among all the dusty gunplay, while the popular Father Knows Best finished its run with its highest rating.

Television Ratings: 1950s Part 3

A TOP 10 Nielsen ratings that charts changes over two seasons for selected popular shows of the 1950s. Check out my TOP 20 ratings charts (Parts 1-6) for the 1960s and (Parts 1-5) for the 1970s.

1956-58: I Love Lucy ended its run in the top spot, allowing Gunsmoke to shoot to number one. Two other long-running Westerns, Have Gun, Will Travel and The Life and Times of Wyatt Earp, were solid at mid-pack starting in 1957. I've Got A Secret was on an upward trajectory, offering the occasional format twists featuring host Garry Moore. December Bride remained solid until the end.

Television Ratings: 1950s Part 2

A TOP 10 Nielsen ratings that charts changes over two seasons for selected popular shows of the 1950s. Check out my TOP 20 ratings charts (Parts 1-6) for the 1960s and (Parts 1-5) for the 1970s.

1954-56: Some famous shows easily finished out the decade and beyond. I Love Lucy held the top spot, and its lead helped December Bride. Both The Jackie Gleason Show and Dragnet never returned to this ratings level. 

Television Ratings: 1950s Part 1

A TOP 10 Nielsen ratings that charts changes over two seasons for selected popular shows of the 1950s. Check out my TOP 20 ratings charts (Parts 1-6) for the 1960s and (Parts 1-5) for the 1970s.

1952-54: A few shows picked up steam in homes across America. I Love Lucy reigns as number one, and Arthur Godfrey's Talent Scouts makes a strong showing. While still enjoying radio success, Dragnet remains in top form since its debut in 1951, as has You Bet Your Life. The Colgate Comedy Hour finished its fifth of six seasons in respectable form.