Hydrox is a cream-filled chocolate sandwich cookie that debuted in the United States in 1908 and was manufactured by Sunshine Biscuits for over ninety years. Hydrox was largely discontinued in 1999, three years after Sunshine was acquired by Keebler, which was later acquired by Kellogg. In September 2015, the product was reintroduced by Leaf Brands.
The Oreo brand was created in 1912. It offered more creme filling, a sweeter imitation of Hydrox, and eventually surpassed Hydrox in popularity. It resulted in the Hydrox cookies being perceived by many as an Oreo off-brand.
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