Wednesday, January 3, 2024

Cementing A Vacation Plan





















Lehigh Cement was founded in 1897 by six Pennsylvania businessmen who funded the construction of a cement plant in Ormrod, Pennsylvania. Then a second and third. Since the company’s cement was being shipped as far west as Kansas City, another plant was built in Mitchell, Indiana in 1902. By 1920 Lehigh Cement was the nation’s biggest cement company in terms of number of plants, with annual production of more than twelve million barrels of Portland cement. Lehigh’s profits reached a zenith after 1958, climbing to $75.8 million. Net income of $12.1 million on sales of $100.6 million in 1959 was far higher than Lehigh would again earn, at least as an independent company. About the time the illustration above was conceived.

Pictured is the one-year-only styling of a 1960 Ford Galaxie. The model introduced numerous styling trends that set the automotive industry on notice. Yet some Ford customers were not fans of the styling shock. It was devoid of recent Ford trends, most notably the round taillights and seemingly no hint of fins. Coupled with this was the fact the car was larger: it violated vehicle width regulations in many states. Garages got smaller. 

Speaking of fins, I find the 1960 model unique for its sleek "stealth" fins that begin up front as a vertically chromed arch defining the front fenders. The accent chrome magically transforms horizontally into flat fins, the "bottom" of which folds inward, stopping at the trunk lid. A beautiful execution that made the 1959-60 Chevrolets decidedly awkward. The 1960 Ford has since garnered many fins...er...fans in more modern times, especially the elegant Ford Galaxie Starliner. 

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