If you are of a certain age, Prell Shampoo was a common product in your home. Attractively priced, it was an iconic, clear green concentrate in a unique, unbreakable soft plastic tube. It has not disappeared from shelves since 1947. It continues to be a viable choice for both women and men.
Prell shampoo was founded by Procter & Gamble in Cincinnati, Ohio. In 1955, Prell was initially marketed toward women "who want their hair to have that radiantly alive look." But men discovered it as well, who seem to be attracted to its nostalgic fragrance. Concentrated Prell Radiant Shampoo dates back to around 1957 and was designed by Donald Deskey, a renowned figure in modern industrial design. Prell became one of the top-selling shampoos by 1977.
Throughout Prell's long history, it has been loved for its rich lather and clean scent. It is the oldest consistently made American shampoo brand. Prell, with its distinctive green color, became widely recognized due to its unique advertising campaigns and appearances in popular culture.
Procter & Gamble sold the brand to Prestige Brands International in November 1999. Prestige then sold Prell to Ultimark Products in October 2009. In 2016, Scott's Liquid Gold-Inc. acquired Prell. In turn, Prell Products Inc., headquartered in Chicago, Illinois, acquired Prell from Scott's Liquid Gold in 2022. Despite the advertising glut of more expensive shampoos with ingredients that are difficult to spell, Prell remains a popular product for many.
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