Your Rental Needs May Vary

Avis Airlines Rent-A-Car System was founded in 1946 by Warren Avis (1915-2007), an owner of an automobile dealership in Detroit. He had the idea of providing car-rental services at airports, astutely believing air travel would quickly become more popular than rail travel. They were the first car rental business to be located at an airport, opening two locations at Willow Run Airport near Detroit and at Miami Airport in Florida. He established branch operations across the United States over the next few years and became the second-largest car rental company in the country by 1953. 

In 1962, their corporate slogan, "We're only No. 2. We try harder," was a positive campaign to compete with the number one competitor, Hertz. Today, Avis is a provider to the commercial segment, serving business travelers at major airports internationally, and to leisure travelers at off-airport locations. Avis featured General Motors vehicles during the late 1970s, but Ford vehicles were showcased prior, as the above 1958 advertisement proves. Other popular brands comprise their fleet today. Avis has been owned by a number of other companies, along with several periods of being a public company.

Executive Leasing Company and its fleet of seven vehicles were founded eleven years after Avis by Jack Crawford Taylor (1922-2016) in St. Louis, Missouri.   Taylor was a naval aviator during World War II, serving on the USS Enterprise. In 1969, he would rename the company Enterprise Rent-A-Car to honor the aircraft carrier and reflect his personal values and leadership philosophy. The company focused on city-based rentals rather than competing with airport-centric rental firms for persons needing a rental while their own was being repaired. A wise strategy that helped the business grow steadily.

Their iconic "e" highway logo was introduced early on, but went through a few color and design changes before settling on their classic green and black color scheme. In the early 1970s, the "We'll pick you up" tagline was introduced, a unique service that became a trademark of their customer-centric approach. This service, along with partnerships with auto repair shops, helped Enterprise build a strong city-based "neighborhood" network. The leadership has been passed down through generations of the Taylor family. Enterprise eventually embraced Avis's airport innovation in the early years of the twenty-first century after acquiring the Vanguard Car Rental Group, National Car Rental, and Alamo Rent-A-Car brands to its portfolio. 

No More Money Funny Business

The National Cash Register Company (NCR) traces its origins to 1879, when James Ritty invented the first mechanical cash register. The device was designed to prevent theft by clerks by providing a visible record of transactions and a locked cash drawer. In 1884, John and Frank Patterson, from Dayton, Ohio, purchased the company and its patents and renamed it the National Cash Register Company. The Pattersons transformed the company into one of the first modern American corporations by introducing innovative sales techniques, guaranteed sales territories, and sales quotas. By 1886, sales had more than doubled to 1,000 machines per year. Two years later, the company became multinational. In 1906, NCR introduced the first electric cash register, which remained in production for nearly forty years.

In 1953, it established an Electronics Division and acquired the Computer Research Corporation (CRC), marking its entry into the computer industry. In 1974, NCR commercialized the first bar code scanners, which were used for the first time at a supermarket in Troy, Ohio. They remained a pioneer in open systems architecture with the launch of the NCR Tower supermicrocomputer in 1982. NCR was acquired by AT&T in 1991, marking the end of its independent operation. Five years later, the restructuring of AT&T led to NCR's re-establishment at the beginning of 1997 as a separate company and involved the spin-off of Lucent Technologies from AT&T. As of 2023, NCR Corporation was split into two independent public companies: NCR Voyix legally succeeded NCR Corporation, while the ATM business was spun-off as NCR Atleos.

Note: The above advertisement is from 1957.

See What You Are Buying

Cellophane is a thin, transparent sheet made of regenerated cellulose. Its low permeability to air, oils, greases, bacteria, and liquid water makes it useful for food packaging. Cellophane became a staple (and a generic term for clear, plastic wrap)  in American households and revolutionized the packaging industry by allowing consumers to see the contents of packages while maintaining hygiene and freshness.

Cellophane was invented in 1908 by Jacques E. Brandenberger, a Swiss textile engineer, who first conceived the idea for a clear, protective packaging layer after witnessing a wine spill on a restaurant tablecloth. The first cellophane was manufactured in the United States at a DuPont plant in Buffalo, New York, in 1924. A major limitation of early cellophane was that it was waterproof but not moisture-proof, making it unsuitable for many food packaging applications. This issue was resolved in 1927 when DuPont chemist William Hale Charch developed a process to make cellophane moisture-proof by applying a nitrocellulose lacquer, which led to a significant increase in sales and widespread adoption in food packaging.

During World War II, cellophane was classified as an essential material and used to package soldier rations and make vapor-resistant gas capes and rain capes. Sales have dwindled since the 1960s, due to alternative packaging options. Although newer, more heat-resistant synthetic materials have since emerged, cellophane remains common in packaging and is still produced today. The Dupont advertisement above is from 1956.