The Hertz Corporation, originally known as Rent-a-Car Inc., was founded by Chicago, Illinois native Walter L. Jacobs in 1918. Within five years, his fleet generated annual revenues of approximately $1 million. John D. Hertz, owner of Yellow Truck and Coach Manufacturing Company, developed an interest in the brand, purchasing the company in 1923. It was then renamed Hertz Drive-Ur-Self System.
After three years of ownership, John Hertz sold the rental car brand to General Motors Corporation. Under their ownership, the company opened its first rental car location at Chicago's Midway Airport in 1932, introducing the first one-way rental plan in 1933. Hertz repurchased the brand from General Motors in 1953 through his other company, The Omnibus Corporation, which he renamed The Hertz Corporation.
The 1955 illustration is by cartoonist and illustrator, Austin Briggs (1908-1973).
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