Originally called National School Bus Chrome, the yellow used on school buses was specifically formulated for use in North America in 1939 by Dr. Frank W. Cyr, a professor at Teachers College, Columbia University in New York. His conference established national school bus construction standards for the US including the standardized yellow color. Yellow was chosen because it attracts attention and is noticed quickly in peripheral vision, faster than any other color according to scientific research at the time. National School Bus Glossy Yellow is the current official designation.
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