Margarine was created in 1869 by a French chemist named Hippolyte Mège-Mouriès. His invention was in response to a competition run by the French government under Napoleon III. They wanted a cheap and stable substitute for butter. In the US, Nucoa had been manufacturing a butter product made with coconut oil and not watered down with milk or whey powder. Jaeger-Kunnert company gained local publicity in the 1920s by being the first of three wholesale grocers to offer Nucoa margarine for those who could not afford butter, which had risen to more than a dollar a pound. The dairy industry threw a fit and passed legislation that margarine could not be the same color as butter. They suggested pink. Proving that legislation can be a toothless control device, Nucoa came with a coloring bean or wafer in the package so customers could knead into the margarine to color it yellow in the privacy of their own homes.
Advertisements often used the tagline, The Wholesome "Thrift Spread" with Vitamin A. Nucoa ran a series of family-oriented advertisements in the 1950 style above. Nucoa's midwest facilities have long since closed through corporate consolidation or buyouts. Most Nucoa varieties still contain no milk and today include Omega-3. Some other butter substitute brands have followed suit. Though available online, over-the-counter sales are available only in five western states currently.
No comments:
Post a Comment