Motor Cargo Industries, Inc. is one of the largest less-than-truckload carriers. The Utah-based company provides transportation and logistics services to shippers primarily within the western region of the United States. Motor Cargo transports general commodities such as consumer goods, packaged food, electronics, computer equipment, apparel, hardware, industrial goods, and auto parts.
Dating back to a sparse 1922 Utah and only "two trucks and a guy," the Barton Truck Line was finally incorporated in 1954. During the 1950s and early 1960s, the firm shipped to several Utah cities. After Barton acquired Bonanza Trucking Company, it became a regional carrier. Upon close inspection of the fabulous 1959 illustration above for Goodyear Tire's Hi-Miler Cross-Rib tires, the trailer appears to have a Motor Cargo logo emblazoned. Odd, in that Barton did not change its name officially to Motor Cargo until 1973.
FWIW: The tractor depicted is a late 1950s Diamond T COE.
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