Friday, August 5, 2022

Locomotive Salesman


Tom Fawell (1929-2019) dazzled a generation with his colorful, rakish artwork depicting Electro-Motive Division diesel locomotives on the move. Indeed, he was EMD's illustrator of choice from the early 1960s to 1980. Many of his paintings were featured as the center spread in Fortune Magazine for 25 years. He wanted to portray the feeling of the dynamic power created by a locomotive. His first submission was literally laughed at by the execs, sighting no wheels and the engine appears to be tipping over. But Chicago-based ad agency, Marsteller, convinced GM to run a test and follow up with a readership poll. The results were so favorable that they were ranked "off the charts."

Fawell attended the Chicago Art Institute and later graduated with honors from the Pratt Institute in Brooklyn, New York, in 1953. 

Click or poke the image for a large view.

No comments:

Post a Comment