Though International Harvester was steeped in truck manufacturing, the industrial designer Raymond Loewy was commissioned in 1935 to revitalize their image. The result was the clever "head-on tractor view" logo representing the company's farming heritage. The black represents the tires while the red is the tractor body with the square block over the eye likely the spring-tensioned seat.
A career overview of Loewy.
No comments:
Post a Comment