In 1953, Keith Kramer and Matthew Burns bought the rights to a special grill machine called the Insta-Broiler and named their restaurant Insta-Burger King. James McLamore and David Edgerton purchased one Insta-Burger in 1954, renamed it Burger King, and opened the first restaurant in Jacksonville, Florida. The duo came up with a gas grill that they called a "flame broiler," and eliminated the problems of the Insta-Broiler. The Burger King mascot was created in 1955 and the driver of that 1957 Pontiac (above) may have ordered a new Whopper for the first time. A full chronological history here including the origins of Mr. McLamore.
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