Friday, September 1, 2023

Longevity of Design












Saul Bass (1920-1996) was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos. During his 40-year career, he worked for some of Hollywood's most prominent filmmakers. His iconic title sequences for Man with the Golden Arm (1955), North by Northwest (1959), Vertigo (1958), working with John Whitney, and Psycho (1960). Bass used a variety of techniques, from cut-out animation for Anatomy of a Murder (1958) to fully animated mini-movies. As a graphic designer, Bass designed some of the most iconic corporate logos in North America, including Geffen Records, the 1968 Continental Airlines jet stream logo, United Airlines' 1974 stylized "UA" as a tulip logo, the 1972 Warner Bros. "Big W" logo, and AT&T Corporation's first globe logo in 1983. 

Some additional samples of Saul Bass's designs here.

No comments:

Post a Comment