
American
Cyanamid Company began as a fertilizer company in 1907 by Frank
Washburn, a Cornell-educated civil engineer. The company's name is
derived from the fertilizer chemical calcium cyanamide. When William Bell became president of American Cyanamid
in 1922, he was pushing the need to diversify. Among many other
common products, American Cyanamid eventually made products as
diverse as Pine Sol cleaner, Old Spice cologne and after-shave
lotion, and Breck shampoo. American Cyanamid merged with American
Home Products in 1994.
One
of Cyanamid's trademarks was plastic kitchenware, a popular product
in the 1950s and 1960s. Called Melmac—not
to be confused with the home planet of ALF, the furry alien from the
television sitcom—it was a
hard plastic dinnerware made with melamine and formaldehyde, known
for its durability and vibrant colors. They also produced and
trademarked "Beetle," a urea formaldehyde resin. The urea
formaldehyde powder had technically originated around 1925 in Great
Britain, referred to as Beetleware and noted for its colorful
speckled dishware. An Ohio businessman, traveling in England,
convinced American Cyanamid to start the licensing and import the
formula to the United States. Beetle plastics, thinner than the later
Melmac, were a subset of Plaskon Plastics where their products often
overlapped. First marketed in 1928, Beetle was popular for its pastel
colors and versatility into tableware, dishes, handles, ornaments,
and onyx (mottled or marbled) radio cabinets.
Note:
All of the resin-molded plastics used during the first half of the
twentieth century were simply tradenames from different
manufacturers. Catalin was another. The Bakelite Corporation had
popular products of its own and was considered the most durable.
Similar to Catalin, Bakelite plastic was also used in radio
cabinets (in shades from reddish-brown to black), clocks, jewelry, and
the classic black telephone case. The advertisement above is from
1945.