Founded in 1915 in Akron, Ohio by William Francis O'Neil, along with his business partners, formed The General Tire & Rubber Company, an American manufacturer of tires for motor vehicles. Prior, O'Neil had a Firestone franchise in Kansas City but became dissatisfied with Firestone as it began reducing the territories of its earlier franchises. He decided to be a competitor. During the depression, as competitors failed, The General Tire & Rubber Company bought out Yale Tire and Rubber, and India Tire and Rubber. By 1933, their market share increased to 2.7%, a relatively large number considering the company's limited production. Commonly referred to as simply General Tire, in 1987 the Continental Tire the Americas, LLC sold its tire division to Germany's Continental AG.
Note: Rather than pay General Motors or "run into" legal departments for the use of a 1949 Buick, the art department did numerous alterations to the car by hand painting over the photo. Most notably is the modified grille, the removal of Buick's famed portholes on the fenders but adding a chrome piece on the hood and the removal of the Buick emblem, etc. Also note the ball the boy is chasing has also been painted or airbrushed into the photo. Click or poke to enlarge.
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