Wednesday, March 10, 2021

The Typical Time to Drink Coffee

 

The Great Atlantic & Pacific Tea Company (known in the twentieth century simply as A&P) created the Eight O'Clock Breakfast Coffee brand in 1859. Originally established as Gilman & Company, they began selling bags of whole-bean coffee on their own. But their coffee was not given a true official name until 1919. From 1915 through 1975, A&P was the largest grocery retailer in the United States and, until 1965, the largest US retailer of any kind. The Walmart of their day with popular low prices. Their survey reported that the majority of those typically drank coffee at 8 a.m. and 8 p.m. A&P then took out the word "Breakfast" from the name, rebranding its signature coffee as simply Eight O'Clock Coffee. It became the most popular brand of coffee in the United States by 1930. A&P began closing their original, narrow, inner-city stores in the 1950s, and started opening modern supermarkets instead.

A&P continued to sell Eight O'Clock Coffee in its family of stores until the supermarkets closed in late 2015. Eight O'Clock is now sold in other supermarkets across the country. The Eight O'Clock Coffee Company is a subsidiary of Tata Consumer Products, which is headquartered in Montvale, New Jersey with its production plant in Landover, Maryland. Tata Global Beverages has owned Eight O'Clock Coffee since 2006.

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