You would probably just drive away if your service station attendant (that is not Roy Rogers) presented you with such a bill. Yet, according to the advertisement, that is the amount the American motoring public spent on gas and oil in 1953. Motorists are naturally interested in getting more mileage for their gasoline money. American Cyanamid Company was also interested and did something about it through the development of Aerocat Synthetic Fluid Cracking Catalysts. Sounds bogus. They should have left out the "cracking" part.
Founded by Frank Washburn in 1907, American Cyanamid Company was a leading American conglomerate---one of the nation's top 100 manufacturing companies by the 1970s and 1980s. The same company that made Beetleware kitchen and household items. The company was a pioneering leader in the field of catalyst manufacture. Their research in cooperation with the petroleum industry illustrated how chemistry helped make more miles per gallon and power at a lower cost. With a catalytic merger in 1994, the company ceased operations. The Cyanamid compound in Wayne, New Jersey later served as the headquarters of Toys R Us, also defunct, as Wayne's cyanide...er...cyanamid curse continued.
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