"Pound for pound -- what do you find?" is the headline accompanying this 1949 illustration. Do all sorts of pounding, thumping and slamming to discover the solidity of steel. I guess. The Fisher Body Corporation was a Detroit, Michigan automobile coachbuilder founded by the Fisher brothers in 1908 but its beginnings trace back to a horse-drawn carriage shop in Norwalk, Ohio, in the late 1800s. Since 1919 a division of General Motors, it was dissolved to form other GM divisions in 1984. Noted for many innovations, Fisher Body designed slanted windshields to reduce glare in 1930, dual windshield wipers in 1936 and produced GM's first airbag in 1974. The name and its iconic "Body by Fisher" logo were well known to the public, as GM vehicles displayed the emblem on their door sill plates until the mid-1990s.
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