Wednesday, April 28, 2021

Hammers In The Head

 

Anacin is the trade name of several analgesics manufactured by Prestige Brands. Anacin ingredients contain aspirin and caffeine. Their advertising campaigns became legendary in the Fifties and Sixties and were one of the earliest and best examples of a concerted television marketing campaign. The commercials advertised "tension producing" situations, and "hammers in the head" with slogans like "Tension. Pressure. Pain." Anacin was also a leading sponsor of the television soaps Love of Life, The Secret Storm, and the early years, The Young and the Restless.

Anacin was invented by William Milton Knight in 1916. It is one of the oldest brands of pain relievers in the United States, first sold in the 1930s. The pain reliever was originally sold by the Anacin Co. out of Chicago, Illinois. American Home Products (formally Whitehall Pharmacal Company) purchased the manufacturing rights in 1930. Insight Pharmaceuticals acquired the brand in the early 21st century which was in turn purchased by Prestige Brands in 2014. 

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