What became known as After Six, the formal wear brand was originally named S. Rudofker’s Sons in 1903 by Sam Rudofker. In 1923 it began its long history of formal innovation when sons Morris and Max introduced the “Rudo Tux”, the first ready-to-wear tuxedo. A 1930s story has the After Six name emerging during a late-running brainstorming session. Max suddenly exclaimed, “Oh no, I’ve got to get home for dinner. It’s after six!” It is in reference to the tradition of wearing formal wear only after 6:00 p.m. An excellent history of the company's current status and a look at how the logo changed over the decades here.
No comments:
Post a Comment