Something Else Altogether

Upon its introduction in 1958, the futuristic Philco Predicta was the world's first swivel-screen television. It was designed by Catherine Winkler, Severin Jonnaffen and Richard Whipple. The picture tube (CRT) could be separated from the rest of the cabinet. There were several cabinet or pedestal model options. The Philco Predicta Princess model cost around $180. However, the Philco Predicta Pedestal version (above), sold for a whopping $460. Needless to say, only the wealthy could afford one. The Pedestal cabinet was created by Winkler and Whipple. The sets could be had as 17" or 21" screens. Ford Motor Company purchased Philco at the end of 1961. Philco is now the Philips brand.