In 1929 the New York Yankees became the first major league baseball team to make numbers permanent on the backs of their jerseys. The numbers were handed out based on the batting order in the lineup. Babe Ruth was the first Yankee to hit a home run in a stylish new number-plated #3 jersey. But the Yankees have never had names emblazoned on their uniforms. The one exception was the 2017 MLB Players Weekend which used nicknames on special jerseys. MLB has been making money ever since. A 2010 opinion about the uniforms here.
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