Redirecting The Auto Industry

There were numerous clever advertisements for the North American Rabbit (Golf) beginning in 1975, a ground-breaking repackaging of the Beetle. This 1979 advert pointedly chides Chrysler's Omni/Horizon attempt to cash in on the original. Purists may want to ignore the new 1979 "Schwinn" side markers and the US-trendy square headlamps.

The Illustrator As Salesman

 

Bernd Reuters (1901-58) was a German illustrator who created stylish Volkswagen promos that stressed streamlined functionality over flourish in the mid-50s. With the rise of Volkswagen in the late 1940s, Reuters began a five or six-year run of producing striking, distinctive brochure images for the firm, some of which continued to be used following his death from a heart attack. His exaggerated upscale impressions were dreamy and perhaps made one drive to a showroom as soon as possible. More illustrations at: Bernd Reuters