In 1922, he changed the name to AC Spark Plug Company, utilizing his initials, to settle out of court with his original partners in the Albert Champion Company. In May of 1927, Charles Lindbergh flew his Spirit of St. Louis nonstop across the Atlantic Ocean to Paris, France, powered by AC Spark Plugs. Champion died in October of that same year while vacationing in Paris. Today, his initials survive as ACDelco (owned by General Motors) and Champion spark plugs sold by the Federal-Mogul Corporation.
Note: In the 1961 advertisement above, a family has just gotten gas for their 1959 Chevrolet when the service station attendant brings out a spark plug. It sounds to him like they need a new one. He will know better once he gets under the hood, but it is best to replace all of them simultaneously. Not happy about the sales pitch, the son throws a 1961 Oldsmobile promotional model at the attendant's head.










